Festival de Printemps
For the “Festival de Printemps” organized by Printemps stores, the studio collaborated with Yard for a scenography in the public space. This scenography in the Le Printemps’s new identity colors plays between metal structures and white inflatables. Imagined, at the very beginning as sympathetic ghostly elements, these signal objects draw from the imagination of sea lighthouses or water towers. The scenography proposes different elements, created for several uses: The large structures signify the festival entrance located on Rue Caumartin and Rue de Provence. Stands and simple signage elements present the activities, a stage welcomes ive artists. The green covers the space to create a unity between the different scenography structures and contrast with the Haussmannian buildings surrounding them. All the installations are stored, thought of with the object dismountability in mind.
